ALL ABOUT ROBONAD

ROBONAD

Fueling Innovators

Founded in Karachi, ROBONAD is a first-of-its-kind robotics entertainment and innovation venture designed to turn robotics into a live, competitive, and community-driven experience.

1. What ROBONAD Is

ROBONAD is not a café, not a robotics shop, and not a traditional training institute.

ROBONAD is a destination.

It is where robotics moves out of classrooms and labs and into a live arena — where people build, battle, test, watch, and celebrate technology in real time.

At its core, ROBONAD is built around:

• Live robot fights

• Competitive robotics tournaments

• Hands-on innovation experiences

• Community-driven tech entertainment

People don’t just consume technology here —
they experience it.

2. The Problem ROBONAD Solves

Pakistan’s robotics ecosystem is growing fast — but it is fragmented.

Existing Gaps:

• Robotics education is mostly theoretical

• Competitions are temporary and scattered

• No permanent robot fight arenas

• No central community hub

• Robotics lacks mainstream visibility and entertainment value

Students build robots for events —
then pack them away.

ROBONAD solves this by creating a permanent, safe, and exciting robotics arena where:

• Robots are tested continuously

• Skills improve through real competition

• Communities form organically

• Robotics becomes visible, social, and aspirational

3. The Core Concept of ROBONAD

The Robot Fight Arena is the heart.

Everything else supports it.

ROBONAD is designed so that:

• Robot fights are the main attraction

• Competitions are regular, not occasional

• Audiences come for entertainment

• Builders come for performance testing

• Content is created naturally through battles

Robot fights are not a side activity —
they are the engine that drives:

• Community

• Engagement

• Revenue

• Brand identity

4. Phase-Based Execution Strategy

ROBONAD is built strategically in phases to minimize risk and maximize validation.

Phase 1: Robot Fight Arena & Experience Space

Purpose:
Prove demand, build community, establish brand authority.

Key Elements:

• Central robot fight arena (lightweight + heavyweight battles)

• Weekly & monthly robot fight events

• Competitive tournaments

• University & student participation

• Family-friendly viewing experience

• Visible robotics preparation lab

• Seating + light refreshments

The café exists only to support dwell time, not as the core business.

This phase validates:

• Audience interest

• Repeat visits

• Sponsorship potential

• Experience-based revenue

Phase 2: Robotics Kits & Learning Expansion

Once the arena is active and trusted:

Phase 2 Adds:

• ROBONAD robotics kits (beginner → advanced)

• Guided workshops

• School & college collaborations

• Practical STEM programs

At this point, ROBONAD already has:

• A loyal audience

• A trained community

• Brand credibility

• Physical proof of engagement

Customer acquisition becomes cheaper and faster.

Phase 3: Ecosystem Scaling & Franchising

Scale the model nationally.

Includes:

• Multiple ROBONAD locations

• Standardized arenas

• Regional & national leagues

• Sponsorship ecosystems

• Franchise / JV expansion model

ROBONAD becomes a robotics ecosystem, not a single venue.

5. Interior Design & Physical Layout Vision

Central Robot Fight Arena

• Placed at the visual center

• Impact-resistant transparent walls

• Designed for heavyweight safety

• Maximum visibility from all zones

Covered Seating & Stage

• Surrounds the arena

• Used for:

  • Robot soccer

  • Live demos

  • Tech talks

  • Sponsored events

Open Seating Area

• Relaxed environment

• Families & casual visitors

• Overflow for large events

Glass-Walled Robotics Lab

• Fully visible to audience

• Robots being built & repaired live

• Inspires curiosity

• Builds trust & transparency

Entrance Retail Shop

• Merchandise

• Accessories

• Brand engagement point

Kitchen & Support Areas

• Limited, high-margin menu

• Efficient operations

• Clean, family-friendly facilities

6. Theme & Brand Experience

ROBONAD feels:

• Futuristic

• Industrial

• High-energy

• Innovation-focused

Design language:

• Dark tones + tech lighting

• Metal & glass

• Motion, sound, visibility

• Open, curiosity-driven layout

It must feel like a live tech arena, not a classroom.

7. Revenue Streams

ROBONAD monetizes experiences, not just products:

• Event participation fees

• Tournament registrations

• Sponsorships & brand partnerships

• Merchandise & accessories

• Food & beverage support sales

• Future kits & workshops

This creates diversified, resilient income.

8. Why ROBONAD Is Investable

ROBONAD:

• Creates a new category locally

• Combines entertainment + education + tech

• Is community-driven & repeat-visit based

• Scales via events, locations & partnerships

• Aligns with youth, STEM & innovation trends

This is not hype-driven.
This is infrastructure for innovation culture.

9. Vision Summary

ROBONAD exists to:

• Make robotics visible

• Make innovation competitive

• Make technology exciting

To turn robotics from a subject into a spectator sport and creator culture.

To build a place where innovators are:

• Inspired

• Challenged

• Celebrated

ROBONAD

Fuelling Innovators

Only for Funder & Cofounders.

Final Phase: ROBONAD Café + Fight Arena + Lab + Office as a formal “Final Stage Vision” .

ROBONAD – Final Stage Vision

Cafe + Fight Arena + Robotics Lab + Office

This section defines the final physical form of ROBONAD.

It is not a marketing concept.
It is not an expansion idea.
It is the complete ecosystem ROBONAD is ultimately built to become.

Core Identity

The final form of ROBONAD is a robotics experience destination built around a permanent robot fight arena, supported by:

• A purpose-driven café

• A visible robotics lab

• A compact operational office

The cafe is not the business.
The arena is not decoration.
The lab is not symbolic.

All elements exist to support one core truth:

Robot fights need a permanent home.

Everything else exists to sustain that home.

1. The Fight Arena (The Heart)

The robot fight arena is the physical and emotional center of ROBONAD.

Placement & Design

• Centrally located in the covered area

• Visible from most seating positions

• Designed for lightweight and heavyweight robot fights

• Built with safety-first materials, impact-resistant transparent walls, and controlled access

Purpose

• Weekly robot fights

• Scheduled tournaments

• University and community competitions

• Content creation and audience engagement

Design Intention
When someone enters ROBONAD, their attention should naturally move toward the arena.

The arena is:

• Not hidden

• Not optional

• Not seasonal

It is always active, always visible, always relevant.

2. Covered Area (Controlled Experience Zone)

The covered area exists to amplify the arena experience.

It includes:

• Seating arranged around the arena

• A wide stage for robot soccer, live demonstrations, and tech talks

• Controlled lighting and sound

• Direct visual access to the robotics lab

This is where:

• Serious competitions happen

• High-energy moments are created

• Sponsored and ticketed events are hosted

The covered area allows ROBONAD to:

• Manage safety

• Shape atmosphere

• Deliver consistent event quality

This zone is the event engine of ROBONAD.

3. Open Seating Area (Community & Comfort)

The open seating area exists to keep ROBONAD human and welcoming.

Designed for:

• Casual visitors

• Families

• Students who want to observe without pressure

Characteristics:

• Less intense

• More relaxed

• Encourages longer stays

This area supports:

• Social interaction

• Conversations

• Waiting time during events

• Overflow seating during tournaments

It ensures ROBONAD never feels intimidating or exclusive.

4. Robotics Lab with Glass Walls (Credibility & Inspiration)

The robotics lab is a non-negotiable element.

Structure

• Fully enclosed

• Transparent glass walls

• Clearly visible from the covered arena area

Purpose

• Robot building and repair

• Testing and tuning before fights

• Workshop execution

• Team preparation and learning

Why Glass Walls Matter

• Innovation is visible

• Learning feels real

• Trust is built naturally

• Visitors see effort, not just results

The lab transforms ROBONAD from entertainment into legitimacy.

5. Cafe Element (Support, Not Spotlight)

The café exists to support the experience, not define it.

Purpose:

• Enable longer stays

• Improve visitor comfort

• Generate steady secondary revenue

Intentional limitations:

• Small, focused menu

• Student-friendly pricing

• Easy-to-operate setup

• Beverage-heavy with light food

Rules the café never breaks:

• Never louder than the arena

• Never visually dominant

• Never the brand’s public identity

The café works quietly, efficiently, and in service of the arena.

6. Entrance Shop (Brand Touchpoint)

At the entrance:

• A compact shop offers ROBONAD merchandise

• Select robot accessories

• Event-linked items

Purpose:

• Brand reinforcement

• Impulse purchases

• Engagement for non-participants

It carries no heavy inventory and stays aligned with:

• Events

• Community needs

• Brand identity

7. Office (Control & Focus)

There is one office, not many.

Purpose:

• Operations management

• Sponsor and partner meetings

• Event planning and coordination

• Strategic decision-making

Design:

• Functional, not flashy

• Private but connected

• Separate enough for focus

• Close enough to stay grounded in activity

The office keeps ROBONAD operationally disciplined.

8. Theme & Atmosphere

Overall theme:

• Futuristic

• Industrial

• Purposeful

Design principles:

• Metal and glass

• Dark and neutral tones

• Focused, intentional lighting

• Technology is visible, never hidden

• Clean, structured layouts

ROBONAD should feel like:

• A live robotics arena
  Not:

• A restaurant

• A classroom

• A gaming lounge

9. The Final Experience

A visitor to ROBONAD should feel:

• Energy from live robot fights

• Curiosity from the lab

• Comfort from the seating

• Belonging within the community

• Inspiration through innovation

This is not a place people visit once.

This is a place they return to.

10. Personal Reminder (Anchor Rule)

Whenever pressure arises to:

• Add more food

• Add distractions

• Dilute the arena

• Chase trends

Return to this truth:

ROBONAD exists because robot fights need a home.
Everything else supports that home.